I'm Nádia, an interaction designer focused on creating engaging product experiences that prioritise creativity, intuition, and purposeful pursuits.

Currently at Impossible and teaching at IADE

  • UX Design
  • Brand strategy
  • Visual strategy
  • Product design
  • Design Ops
  • Design Direction
  • User experience
  • User interface
  • Interaction Design
  • Design System
  • Motion & Video

My name is Nádia Carmo, and I have always been driven by my curiosity and passion for research. Over time, my journey has led me to become a versatile multidisciplinary designer, having worked as a video artist for contemporary dance displays, and currently as a Digital Designer. I have a deep-seated love for teaching, and I am excited to be leading a Design team.

One of my longstanding interests is human behaviour, and I find myself fascinated by how people interact across physical, digital, and even invisible worlds with transparent interfaces. When it comes to dealing with brands and products, I believe that the experience must be holistic. From the audience to the user to a loyal customer, each moment must be memorable and charged with meaning.

To achieve this goal, I collaborate closely with user researchers and product strategists who share their knowledge and vision daily. Working hand-in-hand with marketeers and social managers who uphold the brand’s beliefs and values, we aim to create a holistic experience that is consistent, relatable, and intuitive for users at every touchpoint.


What I’ve learned while leading my Design team

All of these elevated the stress and affected the team’s morale. And to me, mental health would be the key concern to keep the team uplifted and ongoing.


Experience Design as connected ecosystems

We want people to experience the brand and/or the product, across all touchpoints and connect. Every touchpoint should be enjoyable, relatable, and consistent.


Rebranding our love story: The visual conceptualization behind the brand

We were aiming at a brand evolution, not a full revolution. For us, it was important not to be totally disruptive to our audience — mostly Zillenials. We wanted them to experience it as a result of a natural and mature transition.