Who
Bond Touch Marketing
Role
Design director
Visual designer
UX designer
When
2021 - 2022
Team
Rita Reis, Visual Designer
Inês Laureano, Visual Designer
Catarina Gomes, Visual Designer
Bond Touch specialises in emotional wearables designed to keep couples, friends, and family connected securely and engagingly. All physical products connect to a mobile app that helps users communicate and express themselves with their loved ones.
To inspire Bond Touch’s audiences, customers, community and partners. We always searched for something to identify with and represent diversity and inclusivity.
A world connected by healthier, happier relationships.
The Problem
The website was stuck in a time warp, unable to keep up with the demands of modern marketing. It lacked the flexibility to create dynamic campaigns and A/B tests, essential tools for optimizing conversions and staying ahead of the competition. The checkout process was a tedious maze, frustrating customers and hindering sales. And the site failed to provide the rich brand storytelling and product exploration that today's discerning consumers crave.
Discovery phase
Jam, Collaborate, Decide & Test
Jam n’ Collab
The "Content Wizards" were created to bring together all relevant stakeholders, such as product, marketing, and growth, to collaborate on content. These sessions were organised by design to clarify decisions and were structured into three exercises.
1. Voice your needs
Everyone had a chance to share what their thoughts to improve the website, without any restrictions.
2. Bench & Brainstorm
Everyone had a chance to share their vision for the website's visual characteristics, based on pre-selected benchmarking.
3. Discuss & Define
We discussed, in detail, the website's content structure, homepage goals, and future initiatives and campaigns.
The Goal
The Goal
In a world of fleeting experiences, we strive to create one-time encounters that are etched in your memory. Our website must be an immersive journey that captivates your senses and leaves you wanting more. With crystal-clear information, a touch of credibility, and a sprinkle of marketing magic, we've crafted an online experience that's as engaging as it is impactful.
Data, Architectureand Users Test
From our analysis and outlined needs we concluded we need to Improve cross-selling initiatives between pages, increase CTA’s along the pages and get contextualized content to increase credibility such as testimonials or review scores.
90%
Smartphone visits
25%
Scroll beyond the fold
10%
Scroll full page
— Website's site map for the redesign
— User journey for the check out
Through a collaborative effort, the User Research and Product Marketing teams meticulously structured and reported on the usability tests. Upon completing the initial prototype, we conducted user testing with existing Bond Touch users. Given the product's one-time purchase nature, we anticipated a lack of familiarity with the website among the test subjects. The usability tests yielded key findings:
Product understanding The majority of feedback was about understanding what the product does. Most users wanted to grasp this information from the moment they landed on the homepage.
Brand perceptionBrand values and identification are key factors to buy a product for our audience and prospects.
CredibilityHow users spend their money is very relevant to our younger users and/or their parents. Therefore, the website needs to have reviews and payment methods.
